The Scholastic Corporation has worked with designers in the Orlando community for many years. I was given the opportunity to work on designs for merchandise to be sold in the annual Scholastic Book Fair.
TARGET AUDIENCE I chose to create a Composition Book set, targeted for boys, ranging ages 8 - 12. The pencil designs were within the same age range but for both boys and girls.
APPROACH I wanted the book for boys to be extremely goofy and silly, the dumber the better. As for the pencils, I made them thematic to lunch type of food kids have at school.