Smoothie King Posters
Smoothie King makes custom-blended smoothies across the country, having over 600 franchises. For this project, I executed various campaigns for an owner in the Smoothie King franchise.
TARGET AUDIENCE Smoothie King is targeting college student consumers with a health-oriented mindset.
APPROACH The client wanted ways to successfully promote the stores individual social media as well as encourage customers to recycle their product after consuming it. The first posters showcased social media in a chalkboard-like style. Many of their menus in the store are written in chalk against the walls and I felt that a handmade chalk effect would appeal to customers. As for the recycling campaign, I wanted customers to get a clear and concise message about their options for recycling. Stickers were also designed, to be placed on the physical cups.